A Service for Startups. Big Brand Level Work at Cost Effective Pricing and a Partner to Grow With

I have been, and am a startup founder. I also advise startups, and more importantly get regular advice from some incredibly amazing and successful entrepreneurs, investors, and CEOs. I wanted to find a way to support Startups by providing them strategic and polished services by using our agency’s nearly 10 years of brand and digital experience with some of the…

2017 XTOPOLY Agency Theme: WWXTD “What Would XTOPOLY Do”

At first blush it may sound cocky. But it’s not at all. In fact, it’s meant to inspire our team to punch above our weight class, and strive to be great. It’s meant to instill pride and energize our clients who want their agency to want to be great. It’s a message to break free from status quo (for us…

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands.

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands Today, technology is a commodity; meaning there isn’t anything you can develop that someone else can’t very quickly. You’ll have more success, an edge against competitors, and delight your customers if you focus on the customer’s experience with your digital property…

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

What You Need To Know About Apple’s New OS SIERRA for Macs

Apple announced at WWDC 2016 their upcoming release of the iOS 10 along with macOS Sierra, succeeding OS X El Capitan. Apple claims it is their biggest release to date. (Though we can’t remember a time when a release from Apple wasn’t their biggest to date!) Here are some things you need to know:  When will macOS Sierra be available…

Google AMP vs. Facebook Instant Articles

Google Accelerated Mobile Pages vs. Facebook Instant Articles You may have noticed that your mobile results from Google have been looking slightly different.  The rise in mobile browsing has caused a serious frustration among users because of slow loading pages. The reality we need to face is that we’re all very impatient! We want something on our screens to load, and we…

No Linear Path to Purchase, it’s a ”Combination of Moments” (Digital Life)

Pontificating on the Digital Life To understand why having a depth of digital knowledge is crucial for any brand today is to firstly be aware that the world and consumers have changed over the last 10 years. Consumers today rely on digital experiences to shop, be entertained, get organized, find information, start their cars, consume news, and have a social…

Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…