A Service for Startups. Big Brand Level Work at Cost Effective Pricing and a Partner to Grow With

I have been, and am a startup founder. I also advise startups, and more importantly get regular advice from some incredibly amazing and successful entrepreneurs, investors, and CEOs. I wanted to find a way to support Startups by providing them strategic and polished services by using our agency’s nearly 10 years of brand and digital experience with some of the…

2017 XTOPOLY Agency Theme: WWXTD “What Would XTOPOLY Do”

At first blush it may sound cocky. But it’s not at all. In fact, it’s meant to inspire our team to punch above our weight class, and strive to be great. It’s meant to instill pride and energize our clients who want their agency to want to be great. It’s a message to break free from status quo (for us…

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands.

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands Today, technology is a commodity; meaning there isn’t anything you can develop that someone else can’t very quickly. You’ll have more success, an edge against competitors, and delight your customers if you focus on the customer’s experience with your digital property…

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

No Linear Path to Purchase, it’s a ”Combination of Moments” (Digital Life)

Pontificating on the Digital Life To understand why having a depth of digital knowledge is crucial for any brand today is to firstly be aware that the world and consumers have changed over the last 10 years. Consumers today rely on digital experiences to shop, be entertained, get organized, find information, start their cars, consume news, and have a social…

2016 Agency Message: “BE”

As humans, we have the tendency to lean towards the idea of perfection. We’re told that we’re supposed to be perfect, dress perfect, act perfect, etc. Being consumed by chasing perfection is limiting. It limits the ability to think beyond a singular, carpal tunnel aim that undoubtedly will move and change. Perfection is a moving target that constantly changes. Last year…

XTOPOLY Board Member Profile: David Bussin

No one can achieve greatness alone. In order to be great we look to, and depend on our team. In a world where autonomy, robots and lessening of human needs are the talk of the town, our business embraces people and feels that no level of automation can replace creativity, innovation and human relationships. Our team extends beyond just the folks…