What You Need To Know About Apple’s New OS SIERRA for Macs

Apple announced at WWDC 2016 their upcoming release of the iOS 10 along with macOS Sierra, succeeding OS X El Capitan. Apple claims it is their biggest release to date. (Though we can’t remember a time when a release from Apple wasn’t their biggest to date!) Here are some things you need to know:  When will macOS Sierra be available…

Google AMP vs. Facebook Instant Articles

Google Accelerated Mobile Pages vs. Facebook Instant Articles You may have noticed that your mobile results from Google have been looking slightly different.  The rise in mobile browsing has caused a serious frustration among users because of slow loading pages. The reality we need to face is that we’re all very impatient! We want something on our screens to load, and we…

No Linear Path to Purchase, it’s a ”Combination of Moments” (Digital Life)

Pontificating on the Digital Life To understand why having a depth of digital knowledge is crucial for any brand today is to firstly be aware that the world and consumers have changed over the last 10 years. Consumers today rely on digital experiences to shop, be entertained, get organized, find information, start their cars, consume news, and have a social…

Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Defining The Digital Agency Needs For Your Brand

When selecting #digitalagencies – a brand needs to firmly consider a number of reasons why they want to hire an outside firm versus hiring people internally or a combination of both.  Brands need to be fairly confident about their level acceptance for innovation and acceptance of having an outside prospective of their business.  A brand’s ability to invest and be transparent will make…

Trendspotting in HD: February 2016

My name is Henri Duong I’ve been in digital marketing & advertising since 2003 having caught numerous waves in startups (Oversee, TagWorld, SocialURL, Sugarsgone) digital agencies (Vista Interactive Media, Arc Media Group, Sleepy Giant) and brands (Ipevo, Vizio).   Having been exposed to many different industries I have been conditioned to always see things from an outside perspective which allows…

Quarterly “No Agenda” Happy Hour

Sick of attending Happy Hour events with hidden agendas? We’re here to stop that. XTOPOLY would like to invite you to our No Agenda Happy Hour – that’s right, no agenda, no speeches, no presentations, nothing but great company and drinks. Each quarter XTOPOLY invites select brands and agencies in the Orange County area to join our event with the goal of chatting digital, sharing…

XT Developer Showcase!

Take a look at this infographic to learn more about a select few of our talented development team members. For this talent showcase, we’ve selected three prominent figures within our technical department and wittily turned them in to code wrestlers! Review the moves of Cesar BUENO Davila,  Andrew-MASTER-Chen,  and Mark-UP-Youssef. All of our developers are top notch and it’s our pleasure…

5 Ways To Leverage iBeacons For Brands

iBeacons are a symbol of hope, a way to send a clear and contextual message to shoppers while in retail, wirelessly to their device Think of a sailor following a light house beacon safely to shore, narrowly avoiding rocks in the murky water. The sailor will see the light at multiple distances, following the light as it gently guides him and his men to shore. Leveraging iBeacon technology…