What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

Google AMP vs. Facebook Instant Articles

Google Accelerated Mobile Pages vs. Facebook Instant Articles You may have noticed that your mobile results from Google have been looking slightly different.  The rise in mobile browsing has caused a serious frustration among users because of slow loading pages. The reality we need to face is that we’re all very impatient! We want something on our screens to load, and we…

Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Defining The Digital Agency Needs For Your Brand

When selecting #digitalagencies – a brand needs to firmly consider a number of reasons why they want to hire an outside firm versus hiring people internally or a combination of both.  Brands need to be fairly confident about their level acceptance for innovation and acceptance of having an outside prospective of their business.  A brand’s ability to invest and be transparent will make…

Trendspotting in HD: February 2016

My name is Henri Duong I’ve been in digital marketing & advertising since 2003 having caught numerous waves in startups (Oversee, TagWorld, SocialURL, Sugarsgone) digital agencies (Vista Interactive Media, Arc Media Group, Sleepy Giant) and brands (Ipevo, Vizio).   Having been exposed to many different industries I have been conditioned to always see things from an outside perspective which allows…

Quarterly “No Agenda” Happy Hour

Sick of attending Happy Hour events with hidden agendas? We’re here to stop that. XTOPOLY would like to invite you to our No Agenda Happy Hour – that’s right, no agenda, no speeches, no presentations, nothing but great company and drinks. Each quarter XTOPOLY invites select brands and agencies in the Orange County area to join our event with the goal of chatting digital, sharing…

XTOPOLY’S CEO & His “Eureka!” Moment

As part of a video series for Eureka our Creative Director & Co-Founder Naushad Huda talks about his “Eureka!” Moment as a successful entrepreneur within the field of Digital Advertising. Naushad’s passion for entrepreneurship and digital became apparent in his final year in law school when he bootstrapped his start-up mobile company XTOPOLY. From that “Eureka!” Moment till now,  XTOPOLY has evolved…

Site Optimization & Pareto’s Principle

The Pareto principle states that, for many events, roughly 80% of the events effects come from just 20% of the events causes. In relation to web design, this an important rule to keep at the center of your workflow in order to create an effective design that supports the main business objective. As a direct result of following this principle while designing,…