A Service for Startups. Big Brand Level Work at Cost Effective Pricing and a Partner to Grow With

I have been, and am a startup founder. I also advise startups, and more importantly get regular advice from some incredibly amazing and successful entrepreneurs, investors, and CEOs. I wanted to find a way to support Startups by providing them strategic and polished services by using our agency’s nearly 10 years of brand and digital experience with some of the…

Google AMP vs. Facebook Instant Articles

Google Accelerated Mobile Pages vs. Facebook Instant Articles You may have noticed that your mobile results from Google have been looking slightly different.  The rise in mobile browsing has caused a serious frustration among users because of slow loading pages. The reality we need to face is that we’re all very impatient! We want something on our screens to load, and we…

No Linear Path to Purchase, it’s a ”Combination of Moments” (Digital Life)

Pontificating on the Digital Life To understand why having a depth of digital knowledge is crucial for any brand today is to firstly be aware that the world and consumers have changed over the last 10 years. Consumers today rely on digital experiences to shop, be entertained, get organized, find information, start their cars, consume news, and have a social…

Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Defining The Digital Agency Needs For Your Brand

When selecting #digitalagencies – a brand needs to firmly consider a number of reasons why they want to hire an outside firm versus hiring people internally or a combination of both.  Brands need to be fairly confident about their level acceptance for innovation and acceptance of having an outside prospective of their business.  A brand’s ability to invest and be transparent will make…

Trendspotting in HD: February 2016

My name is Henri Duong I’ve been in digital marketing & advertising since 2003 having caught numerous waves in startups (Oversee, TagWorld, SocialURL, Sugarsgone) digital agencies (Vista Interactive Media, Arc Media Group, Sleepy Giant) and brands (Ipevo, Vizio).   Having been exposed to many different industries I have been conditioned to always see things from an outside perspective which allows…

Week with The Watch: Ralph D’Amato

“Technology is a commodity.” The creative use of a technology will solve business problems and make the lives of consumers easier. This is a fundamental belief our agency has and as such, we have to know about new and different technologies, experience them and then think about when/if they are valuable for our Clients. The Apple Watch is all a buzz. It’s…

Not Mobile Yet? Google Will Hate You Starting April 21

Ok, “hate” is a strong word. However the change is significant in impact. “As More People Use Mobile Devices to Access the Internet, our Algorithms Have to Adapt to These Usage Patterns” Starting April 21 Google will start to reduce page ranking on their search engine if sites are not mobile-friendly.  We’ll take it one step forward and say “we told…