What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

9 Ways To Improve Your Landing Page

9 ways to improve your brands landing page UX/UI in order to increase a forms conversion rate. 1. Keep The Design Simple Simplicity is the key to landing page conversions. Structure your landing page to look clean and simple, with a decent amount of white space. Pick a color theme that’s easy on the eyes and include a single call-to-action…

Yamaha Apps Go Live

  We are excited to announce that the Yamaha Watercraft app is now available for download in the iOS and Android app stores! The app’s user interface has an all new look, the user experience is amplified with new functionality such as a Dealer Locator and the 2014 models have been added in. Check out the awesome article below that…

Getting Responsive Right

Responsive design projects are our favorite because it’s where the digital world is going. It’ll be a thing of the past to ask if a campaign or brand needs a ‘mobile site’ in addition to a ‘desktop site’. Those nomenclatures will evaporate from our lingo. Over the past year we’ve had the pleasure of planning, designing, developing, falling, getting up…

XTOPOLY Interviewed for Forrester’s Report: Your Company Needs A Mobile Organization

XTOPOLY C-LEVELS  INTERVIEWED BY FORRESTER XTOPOLY’s CEO Naushad Huda and COO Nick Reshamwalla had the pleasure of being interviewed by Ted Schadler of Forrester Research for a report aiming to answer the question, “Why does a company need a mobile organization?” WHY READ THIS REPORT Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work…

Mobile Rich Media Reel: 2nd Place, Not Bad!

Today at XTOPOLY we are making moves to update our Rich Media Reel, so of course we did what most resourceful agencies do, we googled “Mobile Rich Media Reel” to see where we fell among the competitors in terms of SEO ranking. Our predictions were maybe the bottom of the first page on Google at best, yet we held our breath in hopes of more. Turns…

App-vertisments: Facebook’s In App Advertising

Facebook is now allowing developers to buy banner tiles that promote their apps within the Facebook mobile app newsfeed. Once these banners are tapped they will take the user directly to either the Apple App store or Google Play Market. So far the ads are working well and clients have seen higher click through and conversion rates compared to other…

What Can You Do With Rich Media?

Mobile Web, Apps (Web + Native), Banner Ads, SMS, Rich Media and even QR codes are tools used by mobile marketers to construct an engaging experience. Mobile Strategy is all about bridging the gap between content and consumer. These tools are used by marketers to craft a bridge that is so engaging, the consumer can’t help but walk across to…

Multitasking with Mobile

In a recent survey by Yahoo! it was found that 80% of respondents mobile multitask while watching TV. This is huge, up by 40% from October of last year, mobile multitasking has now become common place in the American house hold. Mobile has become the bridge that allows users to see a TV spot and then research & purchase the product advertised from their device. Yahoo!…

Yamaha WaterCraft Mobile App Now Optimized for Kindle Fire

We’re on fire! Well not literally, but our newly kindle optimized app for Yamaha Watercraft is now available for users to download in the Amazon app store (download it here). With The Kindle Fire blazing through the tablet competition field we felt it important to show our support by taking our award winning app to this awesome platform. By February this…