XTOPOLY’S CEO & His “Eureka!” Moment

As part of a video series for Eureka our Creative Director & Co-Founder Naushad Huda talks about his “Eureka!” Moment as a successful entrepreneur within the field of Digital Advertising. Naushad’s passion for entrepreneurship and digital became apparent in his final year in law school when he bootstrapped his start-up mobile company XTOPOLY. From that “Eureka!” Moment till now,  XTOPOLY has evolved…

Site Optimization & Pareto’s Principle

The Pareto principle states that, for many events, roughly 80% of the events effects come from just 20% of the events causes. In relation to web design, this an important rule to keep at the center of your workflow in order to create an effective design that supports the main business objective. As a direct result of following this principle while designing,…

XT Developer Showcase!

Take a look at this infographic to learn more about a select few of our talented development team members. For this talent showcase, we’ve selected three prominent figures within our technical department and wittily turned them in to code wrestlers! Review the moves of Cesar BUENO Davila,  Andrew-MASTER-Chen,  and Mark-UP-Youssef. All of our developers are top notch and it’s our pleasure…

Not Mobile Yet? Google Will Hate You Starting April 21

Ok, “hate” is a strong word. However the change is significant in impact. “As More People Use Mobile Devices to Access the Internet, our Algorithms Have to Adapt to These Usage Patterns” Starting April 21 Google will start to reduce page ranking on their search engine if sites are not mobile-friendly.  We’ll take it one step forward and say “we told…

Crunch Gym Beats TCPA

Another brand, another TCPA class action suit. However, this one ended with good (and reasonable) news for Crunch Gym. A California federal judge squashed a putative class action accusing the gym chain of spamming its members’ mobile phones with promotional text messages. The Court held that the Telephone Consumer Protection Act didn’t apply because the company hadn’t used an autodialer. The…

5 Ways To Leverage iBeacons For Brands

iBeacons are a symbol of hope, a way to send a clear and contextual message to shoppers while in retail, wirelessly to their device Think of a sailor following a light house beacon safely to shore, narrowly avoiding rocks in the murky water. The sailor will see the light at multiple distances, following the light as it gently guides him and his men to shore. Leveraging iBeacon technology…

Yamaha Watercrafts and XTOPOLY at Fountainebleau Miami

In Mid August, XTOPOLY’s CEO Naushad Huda was asked to present at Yamaha’s 2015 Yamaha Watercraft Premiere event held at the Fountainebleau in Miami. The focus of the presentations was how Yamaha dealers should use mobile and other digital strategies in reaching their consumers at the pivotal moment of truth. “The challenge for any brand is that there is no…

9 Ways To Improve Your Landing Page

9 ways to improve your brands landing page UX/UI in order to increase a forms conversion rate. 1. Keep The Design Simple Simplicity is the key to landing page conversions. Structure your landing page to look clean and simple, with a decent amount of white space. Pick a color theme that’s easy on the eyes and include a single call-to-action…

Getting Responsive Right

Responsive design projects are our favorite because it’s where the digital world is going. It’ll be a thing of the past to ask if a campaign or brand needs a ‘mobile site’ in addition to a ‘desktop site’. Those nomenclatures will evaporate from our lingo. Over the past year we’ve had the pleasure of planning, designing, developing, falling, getting up…

Fathead Mobile conversions up 90pc YOY

The long rectangular shape of today’s smartphones have conditioned most of us to rely on our thumbs to navigate our respective devices by swiping up or down in a slight arching fashion while browsing large inventories of content on the internet. From scrolling down a search results page on Google to casually skimming Mashable, we as users crave interactions that…