Yamaha Wins Best App 2015

MIAMI, Fla. – Feb 12, 2015 – Marine Marketers of America (MMA) today announced the winners of its seventh-annual 2014 Neptune Awards for Marketing Excellence during the Miami International Boat Show. “There were 122 entries in 14 categories, our largest field ever,” said Wanda Kenton Smith, president of MMA. “There was great diversity – entries came from companies large and…

Mobile App Monetization

Many things have changed in the entertainment landscape since the advent of video games.  From the meager past where just a blip of light onscreen captivated us, to modern games that are fully immersive and lifelike. Games have changed the lives of consumers and developers. My intent is not to provide a history of video games, check Netflix, lots of…

Yamaha Apps are LIVE!

YAMAHA’S 2015 MOBILE APPS – ACCESS ALL OF YAMAHA’S PRODUCT INFO AND MEDIA RIGHT ON YOUR SMARTPHONE OR TABLET XTOPOLY is proud to announce the launch of all eight (8) mobile apps for Yamaha Watercrafts across Google Play and iTunes. Interact, connect and engage with Yamaha’s products right on your iOS and Android smartphone or tablet with the newly launched 2015…

5 Ways To Leverage iBeacons For Brands

iBeacons are a symbol of hope, a way to send a clear and contextual message to shoppers while in retail, wirelessly to their device Think of a sailor following a light house beacon safely to shore, narrowly avoiding rocks in the murky water. The sailor will see the light at multiple distances, following the light as it gently guides him and his men to shore. Leveraging iBeacon technology…

XTOPOLY Named on OCBJ List of Fastest Growing Private Companies for the 3rd Consecutive Year

For the third straight year XTOPOLY has been named on the Orange County Business Journal’s list of Fastest Growing Companies 2013. XTOPOLY has made it to the list three consecutive years largely because of their focus to digital. The agency is an established ‘mobile first’ agency that has naturally expanded services to Strategy, Creative, Development and Media across all screens. “The…

XTOPOLY CEO SPEAKS AT ADTECH

The mobile shift has grown exponentially in the past decade as we’ve changed the way we use and consume media. Research shows 90% of people move between devices to accomplish a goal; now is the time to reach customers on-the-go than ever before. As mobile marketing has evolved rapidly, XTOPOLY has evolved in tandem. We challenge ourselves to ask different…

Yamaha Apps Go Live

  We are excited to announce that the Yamaha Watercraft app is now available for download in the iOS and Android app stores! The app’s user interface has an all new look, the user experience is amplified with new functionality such as a Dealer Locator and the 2014 models have been added in. Check out the awesome article below that…

XTOPOLY Interviewed for Forrester’s Report: Your Company Needs A Mobile Organization

XTOPOLY C-LEVELS  INTERVIEWED BY FORRESTER XTOPOLY’s CEO Naushad Huda and COO Nick Reshamwalla had the pleasure of being interviewed by Ted Schadler of Forrester Research for a report aiming to answer the question, “Why does a company need a mobile organization?” WHY READ THIS REPORT Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work…

2013 Mobile Predictions

Our very own Naushad Huda was invited back for another episode of Mobile Mixed. Himself and Greg Hickman host of Mobile Mixed kicked off the year by each discussing their top three predictions for 2013 in the world of mobile marketing. Together they concluded there will be a increase of big data and new technologies to organize that data, mobile is now…

Apple’s Annual Harvest

Apple has become the new leader in the smartphone space within the U.S. according to Kantar World Panel. With 53.3% of the over all market share within the U.S. as of this November, Apple can now claim that they are leading the smartphone adoption race. In the past year alone Apple’s smartphone share rose 17.5% while Android declined 10.9%. However…