What You Need To Know About Apple’s New OS SIERRA for Macs

Apple announced at WWDC 2016 their upcoming release of the iOS 10 along with macOS Sierra, succeeding OS X El Capitan. Apple claims it is their biggest release to date. (Though we can’t remember a time when a release from Apple wasn’t their biggest to date!) Here are some things you need to know:  When will macOS Sierra be available…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Trendspotting in HD: February 2016

My name is Henri Duong I’ve been in digital marketing & advertising since 2003 having caught numerous waves in startups (Oversee, TagWorld, SocialURL, Sugarsgone) digital agencies (Vista Interactive Media, Arc Media Group, Sleepy Giant) and brands (Ipevo, Vizio).   Having been exposed to many different industries I have been conditioned to always see things from an outside perspective which allows…

Site Optimization & Pareto’s Principle

The Pareto principle states that, for many events, roughly 80% of the events effects come from just 20% of the events causes. In relation to web design, this an important rule to keep at the center of your workflow in order to create an effective design that supports the main business objective. As a direct result of following this principle while designing,…

Yamaha Watercrafts and XTOPOLY at Fountainebleau Miami

In Mid August, XTOPOLY’s CEO Naushad Huda was asked to present at Yamaha’s 2015 Yamaha Watercraft Premiere event held at the Fountainebleau in Miami. The focus of the presentations was how Yamaha dealers should use mobile and other digital strategies in reaching their consumers at the pivotal moment of truth. “The challenge for any brand is that there is no…

9 Ways To Improve Your Landing Page

9 ways to improve your brands landing page UX/UI in order to increase a forms conversion rate. 1. Keep The Design Simple Simplicity is the key to landing page conversions. Structure your landing page to look clean and simple, with a decent amount of white space. Pick a color theme that’s easy on the eyes and include a single call-to-action…

Digital Movement: Responsive Web Design

Quantifying the Problem There’s been a lot of press lately over the issue of “mobile and responsive websites.” If you’re just not sure what a responsive website is, we’re here to help.  Responsive Design is a web development approach that suggests that both design and development should respond to the user’s behavior and screen size, platform and orientation across a wide range of devices from desktops…

XTOPOLY Named on OCBJ List of Fastest Growing Private Companies for the 3rd Consecutive Year

For the third straight year XTOPOLY has been named on the Orange County Business Journal’s list of Fastest Growing Companies 2013. XTOPOLY has made it to the list three consecutive years largely because of their focus to digital. The agency is an established ‘mobile first’ agency that has naturally expanded services to Strategy, Creative, Development and Media across all screens. “The…

XTOPOLY CEO SPEAKS AT ADTECH

The mobile shift has grown exponentially in the past decade as we’ve changed the way we use and consume media. Research shows 90% of people move between devices to accomplish a goal; now is the time to reach customers on-the-go than ever before. As mobile marketing has evolved rapidly, XTOPOLY has evolved in tandem. We challenge ourselves to ask different…

Getting Responsive Right

Responsive design projects are our favorite because it’s where the digital world is going. It’ll be a thing of the past to ask if a campaign or brand needs a ‘mobile site’ in addition to a ‘desktop site’. Those nomenclatures will evaporate from our lingo. Over the past year we’ve had the pleasure of planning, designing, developing, falling, getting up…