5 Ways To Leverage iBeacons For Brands

iBeacons are a symbol of hope, a way to send a clear and contextual message to shoppers while in retail, wirelessly to their device Think of a sailor following a light house beacon safely to shore, narrowly avoiding rocks in the murky water. The sailor will see the light at multiple distances, following the light as it gently guides him and his men to shore. Leveraging iBeacon technology…

Yamaha Watercrafts and XTOPOLY at Fountainebleau Miami

In Mid August, XTOPOLY’s CEO Naushad Huda was asked to present at Yamaha’s 2015 Yamaha Watercraft Premiere event held at the Fountainebleau in Miami. The focus of the presentations was how Yamaha dealers should use mobile and other digital strategies in reaching their consumers at the pivotal moment of truth. “The challenge for any brand is that there is no…

The Integer Group Announces Mobile Shopper Marketing Partnership with XTOPOLY

-Integer and XTOPOLY partner to answer the demand for agencies to offer integrated mobile shopping solutions­- DENVER, June 18, 2013 /PRNewswire/ — The Integer Group®, one of the world’s leading promotional, retail, and shopper marketing agencies, announced today a strategic partnership with California-based mobile marketing firm, XTOPOLY. The partnership comes as Integer continues to grow its mobile marketing expertise to complement its shopper marketing capability. “Mobile…

XTOPOLY Interviewed for Forrester’s Report: Your Company Needs A Mobile Organization

XTOPOLY C-LEVELS  INTERVIEWED BY FORRESTER XTOPOLY’s CEO Naushad Huda and COO Nick Reshamwalla had the pleasure of being interviewed by Ted Schadler of Forrester Research for a report aiming to answer the question, “Why does a company need a mobile organization?” WHY READ THIS REPORT Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work…

Facebook Kills Mobile Ad Network Only Months After Launch

While it’s true that Facebook decided to shelve its mobile ad network for now (Ad Week Dec 20 Article), it is also relevant to note that Facebook received more than three million a day in revenue during the third quarter solely from mobile ads. While the average consumer may abhor the idea of ads in their newsfeed, Facebook’s vast data…

75% of Retailers Believe Better Engaged Consumers is Critical

Came across this article this morning and thought it was an interesting study on Shopper Marketing.  The study talks about what Retailers believe will be the future of their business over the next 5-7 years, what technology updates they are making in-store to provide better shopping experience and how mobile plays a crucial role. Thank you Motorola Solutions for the…