Crunch Gym Beats TCPA

Another brand, another TCPA class action suit. However, this one ended with good (and reasonable) news for Crunch Gym. A California federal judge squashed a putative class action accusing the gym chain of spamming its members’ mobile phones with promotional text messages. The Court held that the Telephone Consumer Protection Act didn’t apply because the company hadn’t used an autodialer. The…

Judge Sides with NY Times Over SMS ‘Patent Troll’

Abstract: Helferich Patent Licensing LLC has licensing deals with every major hand-held device maker and holds the patent for sending out commercial text messages. Beginning in 2008, they launched a campaign that demanded more licensing deals and infringement lawsuits against content providers. Last Wednesday, U.S. District Judge John Darrah in Chicago ruled that Helferich cannot wield its patent against companies…

2013 Mobile Predictions

Our very own Naushad Huda was invited back for another episode of Mobile Mixed. Himself and Greg Hickman host of Mobile Mixed kicked off the year by each discussing their top three predictions for 2013 in the world of mobile marketing. Together they concluded there will be a increase of big data and new technologies to organize that data, mobile is now…

Generation Text

Am I the only one with calloused fingertips from texting? It seems not, according to Mobile Marketing Watch who has labeled us “Generation Text”… So clever… Yet it can not be denied that texting is the most consistent, well used form of communications between youngsters as they prowl the halls of schools across the nation. The average teen sends 7…