Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Defining The Digital Agency Needs For Your Brand

When selecting #digitalagencies – a brand needs to firmly consider a number of reasons why they want to hire an outside firm versus hiring people internally or a combination of both.  Brands need to be fairly confident about their level acceptance for innovation and acceptance of having an outside prospective of their business.  A brand’s ability to invest and be transparent will make…

Trendspotting in HD: February 2016

My name is Henri Duong I’ve been in digital marketing & advertising since 2003 having caught numerous waves in startups (Oversee, TagWorld, SocialURL, Sugarsgone) digital agencies (Vista Interactive Media, Arc Media Group, Sleepy Giant) and brands (Ipevo, Vizio).   Having been exposed to many different industries I have been conditioned to always see things from an outside perspective which allows…

Quarterly “No Agenda” Happy Hour

Sick of attending Happy Hour events with hidden agendas? We’re here to stop that. XTOPOLY would like to invite you to our No Agenda Happy Hour – that’s right, no agenda, no speeches, no presentations, nothing but great company and drinks. Each quarter XTOPOLY invites select brands and agencies in the Orange County area to join our event with the goal of chatting digital, sharing…

2016 Agency Message: “BE”

As humans, we have the tendency to lean towards the idea of perfection. We’re told that we’re supposed to be perfect, dress perfect, act perfect, etc. Being consumed by chasing perfection is limiting. It limits the ability to think beyond a singular, carpal tunnel aim that undoubtedly will move and change. Perfection is a moving target that constantly changes. Last year…

XTOPOLY Board Member Profile: David Bussin

No one can achieve greatness alone. In order to be great we look to, and depend on our team. In a world where autonomy, robots and lessening of human needs are the talk of the town, our business embraces people and feels that no level of automation can replace creativity, innovation and human relationships. Our team extends beyond just the folks…