2017 XTOPOLY Agency Theme: WWXTD “What Would XTOPOLY Do”

At first blush it may sound cocky. But it’s not at all. In fact, it’s meant to inspire our team to punch above our weight class, and strive to be great. It’s meant to instill pride and energize our clients who want their agency to want to be great. It’s a message to break free from status quo (for us…

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands.

Importance of User Experience (UX) for Websites and Apps. It’s more than just a trending topic for all brands Today, technology is a commodity; meaning there isn’t anything you can develop that someone else can’t very quickly. You’ll have more success, an edge against competitors, and delight your customers if you focus on the customer’s experience with your digital property…

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

What You Need To Know About Apple’s New OS SIERRA for Macs

Apple announced at WWDC 2016 their upcoming release of the iOS 10 along with macOS Sierra, succeeding OS X El Capitan. Apple claims it is their biggest release to date. (Though we can’t remember a time when a release from Apple wasn’t their biggest to date!) Here are some things you need to know:  When will macOS Sierra be available…

Google AMP vs. Facebook Instant Articles

Google Accelerated Mobile Pages vs. Facebook Instant Articles You may have noticed that your mobile results from Google have been looking slightly different.  The rise in mobile browsing has caused a serious frustration among users because of slow loading pages. The reality we need to face is that we’re all very impatient! We want something on our screens to load, and we…

Trendspotting in HD: #Bits&Atoms

This is part of a regular series dubbed as “Trendspotting in HD” filtered through unique lens of knowledge, experience, and insatiable curiosity – covering topics from DIGITAL STRATEGY, DIGITAL CREATIVE,  USER EXPERIENCE, and TECHNOLOGY INNOVATIONS. A simpler digital guide through the waves of “Bits & Atoms” that’s eating our pixelated universe. USER EXPERIENCE // Are you using onboarding videos or…

OC ADDY’S Awards – XTOPOLY

“Progress, not perfection.” On March 23rd, 2016 XTOPOLY walked away that night with 4 awards from the Bowers Museum. This event was hosted by the Orange Chapter of the American Advertising Federation. XTOPOLY wants to thank our team for all of their outstanding work, countless nights, hours and heart put into our client’s projects. Additionally we want to thank our clients who…

Site Optimization & Pareto’s Principle

The Pareto principle states that, for many events, roughly 80% of the events effects come from just 20% of the events causes. In relation to web design, this an important rule to keep at the center of your workflow in order to create an effective design that supports the main business objective. As a direct result of following this principle while designing,…

XT Developer Showcase!

Take a look at this infographic to learn more about a select few of our talented development team members. For this talent showcase, we’ve selected three prominent figures within our technical department and wittily turned them in to code wrestlers! Review the moves of Cesar BUENO Davila,  Andrew-MASTER-Chen,  and Mark-UP-Youssef. All of our developers are top notch and it’s our pleasure…