2017 XTOPOLY Agency Theme: WWXTD “What Would XTOPOLY Do”

At first blush it may sound cocky. But it’s not at all. In fact, it’s meant to inspire our team to punch above our weight class, and strive to be great. It’s meant to instill pride and energize our clients who want their agency to want to be great. It’s a message to break free from status quo (for us…

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer

What is Google Web Designer and the Top 5 Reasons You Should Be Using Google Web Designer Google’s Web Designer is a hyper-focused tool that is all about the effortless creation and launch of HTML5 rich media ads and static banners. Launched in 2013, Google Web Designer, or GWD, is currently still in Beta and enables advertisers and agencies to…

Defining The Digital Agency Needs For Your Brand

When selecting #digitalagencies – a brand needs to firmly consider a number of reasons why they want to hire an outside firm versus hiring people internally or a combination of both.  Brands need to be fairly confident about their level acceptance for innovation and acceptance of having an outside prospective of their business.  A brand’s ability to invest and be transparent will make…

2016 Agency Message: “BE”

As humans, we have the tendency to lean towards the idea of perfection. We’re told that we’re supposed to be perfect, dress perfect, act perfect, etc. Being consumed by chasing perfection is limiting. It limits the ability to think beyond a singular, carpal tunnel aim that undoubtedly will move and change. Perfection is a moving target that constantly changes. Last year…

Recap: AAF “Trends in Advertising” Event!

OC Advertising Community in Full Support The American Advertising Federation (AAF), Orange County chapter, brought the greater advertising community together for a rousing event with multiple facets of digital advertising being represented on the panel. The event was unique in that the panelist weren’t given questions ahead of time, nor were the questions filtered through a moderator. Instead, the audience, from the get-go,…

XTOPOLY Hosts Ad2OC Event

XTOPOLY had the privilege of hosting the first 2015 Ad2OC event at our new digs. Being active in the community and giving back to organizations that work hard to spread knowledge is important. We appreciated the love from such a great local organization. XTOPOLY’s Co-Founder and Creative Director Naushad Huda gave the diverse audience an update on XTOPOLY, it’s sniper like digital team and…