Mobile Web, Apps (Web + Native), Banner Ads, SMS, Rich Media and even QR codes are tools used by mobile marketers to construct an engaging experience. Mobile Strategy is all about bridging the gap between content and consumer. These tools are used by marketers to craft a bridge that is so engaging, the consumer can’t [...]
We’re on fire! Well not literally, but our newly kindle optimized app for Yamaha Watercraft is now available for users to download in the Amazon app store (download it here). With The Kindle Fire blazing through the tablet competition field we felt it important to show our support by taking our award winning app to this [...]
You do not have to be in a shopping mall or grocery store for too long to see how many people are using cellphones. Mobile phone has become the main source for users to obtain information. We are now a generation that use Apple iOS and Google Android mobile phones to do almost everything. For [...]
Yamaha Mobile Site Case Study Brands: Yamaha Waverunners and Yamaha Boats Agency: XTOPOLY Challenge: Yamaha engaged mobile interactive agency XTOPOLY to create a unique engaging mobile experience that would spark consumers’ curiosity and interest of its recreational watercraft, drive sales and enhance brand perception of the Yamaha Watercraft division. Solution: XTOPOLY created two animated HTML5 + CSS3 mobile [...]
UPDATE: How appropriate of an article to come out today! Apps are Not a Mobile Strategy – Thank you Information Week! Ok everyone – we didn’t fire a client for having us build their App! It was a joke to highlight the new company name, show our creative side and make a point that mobile [...]
ANNOUNCEMENT: Variety Magazine hosts its first ever Entertainment Apps conference from 8:30am – 6:30pm on Thursday, December 1st, 2011 at the Sofitel Hotel Los Angeles. Naushad Huda, CEO of Textopoly has been invited to speak at the conference, which features other entertainment industry mobile experts like Elias Plishner, SVP Worldwide Digital Media, Sony Pictures Worldwide [...]
Hot off the presses! Textopoly news related to the award winning work for Yamaha and their new fully animated HTML5 Mobilesite. The experience on iOS and Android is unprecedented to my knowledge at this sophisticated level on mobile. “HTML5 enables Textopoly to translate the hyper creative concepts of our imagination into engaging and instantly immersive [...]
Mobile media is hot – we get it.It’ll hit $1 billion in the U.S. by 2012 – dope. HTML5 and Rich Media are the talk of the mobile town – ok cool. But how many marketers and media folks actually understand what HTML5 is?!
Years ago, there was a program developed that has since penetrated the hearts and jobs of graphic designers worldwide. Adobe Flash. As Flash was being adopted, upgraded and loved, a new platform for advertising was growing exponentially: mobile. With such an immense platform, the world wasn’t sure that Flash could succeed. The world may not [...]
While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and [...]