Today at XTOPOLY we are making moves to update our Rich Media Reel, so of course we did what most resourceful agencies do, we googled “Mobile Rich Media Reel” to see where we fell among the competitors in terms of SEO ranking. Our predictions were maybe the bottom of the first page on Google at best, yet we held our breath [...]
T-Mobile’s new CEO John Legere is different, yeah he’s different. He may not be pulling up to the scene with his ceiling missing, but he is definitely giving the finger up to the competition.  “I’ve seen more honesty in a Match.com ad than what I’ve seen in a AT&T Coverage map” - John Legere That was just one [...]
In a recent collaborative study by Google & Compete it was found that shoppers turn to mobile and video for decision-making within the apparel market. We decided to pull the statistics we thought most relevant and expanded upon them for your reading pleasure. Our Favorite Statistics & Why They Are Relevant 1. Stat: 47% of apparel shoppers discover [...]
You do not have to be in a shopping mall or grocery store for too long to see how many people are using cellphones. Mobile phone has become the main source for users to obtain information. We are now a generation that use Apple iOS and Google Android mobile phones to do almost everything. For [...]
Yamaha Mobile Site Case Study Brands:  Yamaha Waverunners and Yamaha Boats Agency:  XTOPOLY Challenge:  Yamaha engaged mobile interactive agency XTOPOLY to create a unique engaging mobile experience that would spark consumers’ curiosity and interest of its recreational watercraft, drive sales and enhance brand perception of the Yamaha Watercraft division. Solution:  XTOPOLY created two animated HTML5 + CSS3 mobile [...]
I enjoy two things, mobile and nonprofit organizations. Although the first cell phone was exhibited in 1973 and demonstrated to have what we now refer to as smartphone features in 1992, brands were not utilizing SMS campaigns until a few years ago. The Human Rights Campaign, I believe, was amongst the first non-profit organizations to [...]
Apple is not accepting anymore mobile ad campaigns and are closing down current ad campaigns through the Quattro Wireless ad network. Back in January, Apple purchased Quattro Wireless for a cool $275 million and it seems like they are already over the ad network after 8 months. With so much money invested into their new [...]