XTOPOLY C-LEVELS INTERVIEWED BY FORRESTER XTOPOLY’s CEO Naushad Huda and COO Nick Reshamwalla had the pleasure of being interviewed by Ted Schadler of Forrester Research for a report aiming to answer the question, “Why does a company need a mobile organization?” WHY READ THIS REPORT Mobile touches every part of your business. Customers crave apps to access your [...]
Today at XTOPOLY we are making moves to update our Rich Media Reel, so of course we did what most resourceful agencies do, we googled “Mobile Rich Media Reel” to see where we fell among the competitors in terms of SEO ranking. Our predictions were maybe the bottom of the first page on Google at best, yet we held our breath [...]
It’s nothing new to suggest that simplicity is key, yet so many sites out there simply miss the mark. So let’s talk simplicity in depth here. The user experience and content are the two main focuses when designing for the web and mobile. As far as we are concerned that’s how it has been for [...]
It’s that time again, XTOPOLY is giving away Clippers vs. Orlando tickets for this Saturday at 12:30 pm (1/12/13). The seats are great and the Clippers are hot! To win we ask but just one simple question: In your opinion what was the worst mobile app/mobile web site of 2012? Be sure to post your [...]
Apple has become the new leader in the smartphone space within the U.S. according to Kantar World Panel. With 53.3% of the over all market share within the U.S. as of this November, Apple can now claim that they are leading the smartphone adoption race. In the past year alone Apple’s smartphone share rose 17.5% [...]
While it’s true that Facebook decided to shelve its mobile ad network for now (Ad Week Dec 20 Article), it is also relevant to note that Facebook received more than three million a day in revenue during the third quarter solely from mobile ads. While the average consumer may abhor the idea of ads in [...]
Facebook is now allowing developers to buy banner tiles that promote their apps within the Facebook mobile app newsfeed. Once these banners are tapped they will take the user directly to either the Apple App store or Google Play Market. So far the ads are working well and clients have seen higher click through and [...]
In a recent collaborative study by Google & Compete it was found that shoppers turn to mobile and video for decision-making within the apparel market. We decided to pull the statistics we thought most relevant and expanded upon them for your reading pleasure. Our Favorite Statistics & Why They Are Relevant 1. Stat: 47% of apparel shoppers discover [...]
Mobile Web, Apps (Web + Native), Banner Ads, SMS, Rich Media and even QR codes are tools used by mobile marketers to construct an engaging experience. Mobile Strategy is all about bridging the gap between content and consumer. These tools are used by marketers to craft a bridge that is so engaging, the consumer can’t [...]
What makes an App worth remembering? We’d like to think a highly thought out User Experience or UX for short. Certainly the content, creative design elements, and a market place niche must be present. But what draws a user back to the app is the simplicity of use, proper navigation, all with an experience that delights the user. [...]