Facebook is now allowing developers to buy banner tiles that promote their apps within the Facebook mobile app newsfeed. Once these banners are tapped they will take the user directly to either the Apple App store or Google Play Market. So far the ads are working well and clients have seen higher click through and [...]
You do not have to be in a shopping mall or grocery store for too long to see how many people are using cellphones. Mobile phone has become the main source for users to obtain information. We are now a generation that use Apple iOS and Google Android mobile phones to do almost everything. For [...]
Mobile media is hot – we get it.It’ll hit $1 billion in the U.S. by 2012 – dope. HTML5 and Rich Media are the talk of the mobile town – ok cool. But how many marketers and media folks actually understand what HTML5 is?!