Responsive Responsive Responsive! It’s all the craze and a topic heard across start-ups and entrepreneurial hubs across this great Nation. From hipster coffee shops in SF such as The Station to co-working facilities from LA to OC like Duo Campus, Responsive is in. RD is not the silver bullet and before starting to go down that path it’s important to [...]
Our very own Naushad Huda was invited back for another episode of Mobile Mixed. Himself and Greg Hickman host of Mobile Mixed kicked off the year by each discussing their top three predictions for 2013 in the world of mobile marketing. Together they concluded there will be a increase of big data and new technologies to organize [...]
The mobile web has been garnering more attention recently, which is leading into discussions about mobile browser capabilities, accessibility, device detection, etc., but also about a topic near to my heart – mobile web creative. We recently had a TOK (Transfer of Knowledge!) session at our office about mobile web creative best practices. Before getting [...]
Consumers of all ages, from children to adults, are using mobile devices for their Internet capabilities. Not to mention, many businesses are creating mobile apps, so prospective and current clients may access their resources quickly and conveniently. It’s no surprise that nearly 67 percent of all travelers have used the mobile web to access services, [...]
In a recent survey by Yahoo! it was found that 80% of respondents mobile multitask while watching TV. This is huge, up by 40% from October of last year, mobile multitasking has now become common place in the American house hold. Mobile has become the bridge that allows users to see a TV spot and then research & purchase the product [...]
A traveling consumer needs information on the go and easily accessible via their mobile device. In a recent study by Google it was found that 70% of business travelers check-in to their flights/hotels with their mobile devices and almost 1 in 4 hotel queries come from a mobile phone. With the rise of mobile, users find it easier [...]
Yamaha Mobile Site Case Study Brands: Yamaha Waverunners and Yamaha Boats Agency: XTOPOLY Challenge: Yamaha engaged mobile interactive agency XTOPOLY to create a unique engaging mobile experience that would spark consumers’ curiosity and interest of its recreational watercraft, drive sales and enhance brand perception of the Yamaha Watercraft division. Solution: XTOPOLY created two animated HTML5 + CSS3 mobile [...]
UPDATE: How appropriate of an article to come out today! Apps are Not a Mobile Strategy – Thank you Information Week! Ok everyone – we didn’t fire a client for having us build their App! It was a joke to highlight the new company name, show our creative side and make a point that mobile [...]
With the holiday shopping season already upon us, I thought it would be interesting to see how consumers use their mobile devices to spread holiday cheer. We all know purchases on mobile devices are becoming more common, a recent study by InsightExpress shows that mobile consumers are regularly using their mobile devices to not only [...]
Yes it’s a dramatic title but the widespread muscle-memory misuse of QR codes by an overwhelming majority of advertisers in print is like a slow death to those of us who live & breath mobile. Seems like every time I pick up a newspaper, a magazine or walk by any printed material there is a QR [...]