Yes it’s a dramatic title but the widespread muscle-memory misuse of QR codes by an overwhelming majority of advertisers in print is like a slow death to those of us who live & breath mobile. Seems like every time I pick up a newspaper, a magazine or walk by any printed material there is a QR [...]
While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and [...]