Our very own Naushad Huda was invited back for another episode of Mobile Mixed. Himself and Greg Hickman host of Mobile Mixed kicked off the year by each discussing their top three predictions for 2013 in the world of mobile marketing. Together they concluded there will be a increase of big data and new technologies to organize [...]
The mobile marketing world received a strong wake up call this past week with a SMS class action lawsuit with a $45 million settlement causing quite the stir. Jiffy Lube franchisee Heartland Automotive Service sent a one-off text message to users containing a mobile coupon without properly opt-ing in each user. To many it’s hard to understand why the [...]
I’m the taste tester in my family so naturally I get to check if the milk is sour or not. Well I say no more! Introducing the winner of General Electric’s Quirky competition: Milkmaid This awesome product integrates SMS services to let the user know when their milk has gone bad, is running low, and even regulates temperature. [...]
UPDATE: How appropriate of an article to come out today! Apps are Not a Mobile Strategy – Thank you Information Week! Ok everyone – we didn’t fire a client for having us build their App! It was a joke to highlight the new company name, show our creative side and make a point that mobile [...]
Am I the only one with calloused fingertips from texting? It seems not, according to Mobile Marketing Watch who has labeled us “Generation Text”… So clever… Yet it can not be denied that texting is the most consistent, well used form of communications between youngsters as they prowl the halls of schools across the nation. [...]
Yes it’s a dramatic title but the widespread muscle-memory misuse of QR codes by an overwhelming majority of advertisers in print is like a slow death to those of us who live & breath mobile. Seems like every time I pick up a newspaper, a magazine or walk by any printed material there is a QR [...]
I enjoy two things, mobile and nonprofit organizations. Although the first cell phone was exhibited in 1973 and demonstrated to have what we now refer to as smartphone features in 1992, brands were not utilizing SMS campaigns until a few years ago. The Human Rights Campaign, I believe, was amongst the first non-profit organizations to [...]
I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child. Memories and perhaps regrets of how they [...]
Yes, you’re still at the Team Textopoly blog where we give you all things digital and mobile. However, in honor of my recent sighting of Rachael Ray, I started to think about the importance of mobile and what we eat. When I am traveling with no access to a farmers market, I usually pick up [...]
You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the [...]