The mobile marketing world received a strong wake up call this past week with a SMS class action lawsuit with a $45 million settlement causing quite the stir. Jiffy Lube franchisee Heartland Automotive Service sent a one-off text message to users containing a mobile coupon without properly opt-ing in each user. To many it’s hard to understand why the [...]
Finally some common sense is applied! Thank you District Court of California. For those who have not been following this, a litigious soul in lovely SoCal brought suit against Taco Bell claiming that the confirmation text message he received after texting STOP was in violation of the TCPA (Telephone Consumer Protection Act). The court very kindly said “you’re nuts”. [...]
You want exposure? You want people to know about your brand, your product, or your service; well the answer is in your pocket! Mobile usage across the globe is growing faster and stronger than a 13 year old girl can say Justin Bieber! First, let me hit you with some facts: - According to the [...]