Our very own Naushad Huda was invited back for another episode of Mobile Mixed. Himself and Greg Hickman host of Mobile Mixed kicked off the year by each discussing their top three predictions for 2013 in the world of mobile marketing. Together they concluded there will be a increase of big data and new technologies to organize [...]
UPDATE: How appropriate of an article to come out today! Apps are Not a Mobile Strategy – Thank you Information Week! Ok everyone – we didn’t fire a client for having us build their App! It was a joke to highlight the new company name, show our creative side and make a point that mobile [...]
While getting coffee I began chatting with some folks in the same building. As social norm dictate, we respectively inquired about what the other did. When I said “mobile marketing and engagement,” the immediate response was, “So you send out mass texts to everyone?” … Not exactly buddy. Mobile marketing is still relatively new, and [...]
I’m at that age where many of my friends are in the process of having kids (hopefully not while reading this!), or just had their first child. Many conversations I have these days revolve around the newly created relationships between young, recently married couples and their first child. Memories and perhaps regrets of how they [...]
The CTIA is an international nonprofit membership organization that represents the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products and everyone in between. CTIA organizes 2 wireless trade shows each year that everyone who does anything related to the [...]
As most people in the United States know, mobile phones are no longer used simply for calling someone for a piece of quick information or directions from A to B. Mobile phones have become our lifelines. If you’re anything like me, which probably 80% of the people I interact with on a daily basis are, [...]
I was happily camping a couple weeks back with some buddies in Pismo. On one of our regular visits to the convenient store I saw a mobile call to action for Powerade! The promotion was to win prizes for their World Cup sweepstakes. The print call to action had cool soccer players in the background [...]